Marcella Ballard is co-chair of Venable's IP Litigation - Advertising, Brand, and Copyright Group. Marci is a seasoned first-chair Lanham Act and copyright litigator who represents clients before the United States Patent and Trademark Office (USPTO) and the Trademark Trial and Appeal Board (TTAB), and in bench and jury trials. Marci also represents clients in arbitration hearings throughout the United States and in the United Kingdom. Several well-known global brands rely on her sophisticated litigation skills and sage counsel in global trademark matters and brand management functions. She also manages global IP portfolios, and counsels clients on brand protection, trademark, copyright, trade secret, privacy rights, licensing, unfair competition, contracts, and business tort claims.

In the second landmark decision this week relating to whether use of copyrighted content for training generative AI qualifies as a fair use, Judge Chhabria, in the federal court for the Northern District of California, ordered summary judgment in favor of Meta Platforms Inc. (Meta), finding that Meta’s copying of a group of 13 bestselling authors’ books as training data for use in Meta’s large language training model (LLM) “Llama” was a fair use. Kadrey, et al. v. Meta Platforms, Inc., Case No. 23-cv-0317-VC. This groundbreaking decision out of the NDCA follows Judge Alsup’s ruling earlier this week that Anthropic’s use of legally obtained books for training its LLMs was a fair use, Bartz et al. v. Anthropic PBC, which we covered here.

The orders in both cases determined that the LLM’s use of copyrighted data for training generative AI was “highly transformative” and that the first copyright fair use factor therefore weighed heavily in favor of the AI developers. In both cases, the plaintiffs were unable to demonstrate sufficient market harm to overcome the heavy weight placed on the transformative nature of the AI models. The decisions, however, differed notably as to each judge’s consideration of the source of the copyrighted works and whether the works were obtained through authorized channels or from “pirate websites.”Continue Reading Back-to-Back Fair Use Decisions: Two NDCA Courts Find Fair Use for AI Training, Emphasizing That the Specific Facts Concerning Alleged Market Harm Will Be Critical in Overcoming AI’s “Highly Transformative” Technology

On June 23, 2025, Judge Alsup in the Northern District of California issued an order in Bartz et al. v. Anthropic PBC, granting in part and denying in part Defendant Anthropic’s motion for summary judgment on the sole issue of whether its use of Plaintiffs’ books as training data for Anthropic’s large language models (LLMs) was “quintessential” fair use.

Central to its mixed holding, the court acknowledged that Anthropic used the works in various ways and for varying purposes, such that each “use” must be identified and assessed separately. Ultimately, the court held that while the use of textual works to train LLMs was “exceedingly transformative” and thereby was protected as fair use when considered against the remaining factors, the separate use of the works to create a central library was only fair use with respect to works purchased or lawfully accessed—i.e., the use of pirated copies to create the central library was not protectible fair use. This decision makes clear that the source of content is a key element in evaluating fair use.Continue Reading Court Holds That Anthropic’s Training of AI Using Legally Obtained Books Is Fair Use, but Storage of Pirated Books Is Not

Amazon has just announced Project Zero to potentially assist brand owners in combatting counterfeit goods by removing products likely to be fake from the online retailer’s platform. Project Zero would allow brand owners to designate product listings for removal, instead of undergoing Amazon’s prior reporting and removal process, which required brand owners to report counterfeit

digital copyright displayDoes your business or publication link or embed copyrighted content on your website or social media? If you routinely do the latter, a recent decision in the U.S. District Court for the Southern District of New York suggests that the tide is turning to the former.

Although this holding is merely persuasive outside of the Southern District of New York, there is a possibility that other districts could adopt the same reasoning, finding businesses liable for violating a copyright holder’s right of display by embedding content from third-party servers.Continue Reading Embed at Your Own Risk, Says a New York Federal Court: Embedding Copyrighted Images on Your Website and Social Media May Lead to Charges of Copyright Infringement

diamond ringsTiffany & Co., a world-renowned jeweler and specialty retailer, successfully won a judgment that Costco was appropriating its Tiffany® trademark. Federal Judge Laura T. Swain ordered Costco to pay Tiffany & Co. $19.4 million for trademark infringement and trademark counterfeiting under the Lanham Act, as well as unfair competition under New York state law, in the latest round in a long-running legal battle over the sale of engagement rings bearing the mark “Tiffany” as a standalone term. The decision reaffirms the strength of the Tiffany® trademark and will likely have a drastic effect on the way Costco and other wholesalers conduct business.

The world-famous Tiffany® mark has been used in commerce in the United States since 1868. In 1886, Tiffany & Co. introduced an engagement ring that highlights the diamonds by lifting the stone off the band. This famous ring was named the Tiffany®. This six-prong configuration has been called the “Tiffany setting” by other jewelers.Continue Reading Tiffany Setting the Standard

Demand for Olympic merchandise in the United States is resurrected every 4 years by the fervor of the televised Games. Officially, authorized and licensed gear is readily available in stores and on the Internet; however, every iteration of the Games brings with it a flood of counterfeit Olympic goods as well. The broadcasting of this year’s Olympics in Rio de Janeiro has, as expected, beckoned all sorts of counterfeit Olympic items to the U.S. market. From t-shirts illegally emblazoned with “Team USA”, to phony gold medals inscribed with the Olympic Rings. This blog post explores the laws that protect consumers and Olympics rights-holders in the United States from counterfeit Olympic goods.

Under 15 U.S.C. § 1127, a counterfeit is an article that includes unauthorized use of a logo, name, or other trademark that is “identical with, or substantially indistinguishable from” a registered trademark. The widely recognizable signs, symbols, and words affiliated with the Olympics, Paralympics, and Pan-American games are all registered trademarks. This includes, but is not limited to, the torch, the five interlocking rings, and the words “Team USA.”Continue Reading Golden Rules: Counterfeits and the Olympics