Category Archives: Cause-Related Marketing

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Highlights of the FTC and NASCO Conference – Give & Take: Consumers, Contributions, and Charity

Last week, the Federal Trade Commission (FTC) and the National Association of State Charity Officials (NASCO) hosted “Give & Take: Consumers, Contributions, and Charity,” a conference exploring consumer protection issues in the changing landscape of charitable giving. Day One of the conference kicked off with introductory remarks by Acting Director of the Bureau of Consumer … Continue Reading

Don’t Let “Pink” Marketing Lead to Others Seeing Red

Among other things (National Pizza Month, anyone?), October was Breast Cancer Awareness Month and the Washington Post recently published an interesting article about the connection between retail apparel marketing and breast cancer awareness efforts. The combination of the two – “pink marketing” – is as ubiquitous during the month of October as Halloween candy and … Continue Reading
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