Food Advertising, October 8, 2014 | New York City

All About Advertising Law Blog editor, Amy R. Mudge, will be speaking at the Food and Drug Law Institute’s, Food Advertising 2014 conference on October 8, 2014 in New York City. Amy’s presentation titled “Functional Foods: Claims, Substantiation, and Labeling,” will discuss the different types of claims and what constitutes a “reasonable basis” for claim substantiation and what evidence is required to avoid FTC action against your product label. Hazards of claim, including social media pitfalls and statistical significance will also be addressed. Anne Maher, Partner, Klienfeld, Kaplan, & Becker LLP, will be presenting alongside Amy.

To register, visit Food Advertising 2014’s website.

At checkout, use code ADSP14, for a 15% discount on your registration fee.