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Episode 4 of the Ad Law Tool Kit Show, “Lead Generation,” is now available. Listen here, or search for it in your favorite podcast player.

In the realm of lead generation and performance-based customer acquisition, pursuing profits carries significant legal risks. In this episode, I talk to Venable partners Jonathan Pompan and Ari Rothman to talk about how advertisers should heed crucial best practices to mitigate these risks.

Venable’s Ad Law Tool Kit Show will help you and your organization identify and avoid potentially problematic advertising practices. Over the course of 12 episodes, we examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.Continue Reading Listen to Episode 4 of Venable’s Ad Law Tool Kit Show – “Lead Generation”

Episode 3 of the Ad Law Tool Kit Show, “Negative Option and Continuity Marketing,” is now available. Listen here, or search for it in your favorite podcast player.

Negative option and continuity offers have been under the microscope lately as the Federal Trade Commission (FTC), state attorneys general, and class action plaintiffs continue to scrutinize them.

In this episode, I talk to Venable partner and my co-host on this podcast, Shahin Rothermel, about how, in order to avoid investigations, marketers must ensure clear, prominent disclosures about offer terms, gain express consent from consumers, simplify cancellation processes, send confirmations and reminders … the list goes on. For companies that employ these marketing tools, what are the keys to avoiding liability?Continue Reading Listen to Episode 3 of Venable’s Ad Law Tool Kit Show – “Negative Option and Continuity Marketing”

Today we’re excited to announce the launch of Venable’s Ad Law Tool Kit Show, a podcast that will help you and your organization identify and avoid potentially problematic advertising practices.

As hosts of the 12-episode show, we’ll interview our fellow Venable colleagues and examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.

Each week, we’ll bring the firm’s popular Advertising Law Tool Kit to life through the lens of current events. Listen to the trailer here.

Episode 1, “Product Safety and Recalls,” with Melissa Steinman and Erin Maus, will be available Tuesday, January 30. Join us over the coming weeks to hear:Continue Reading Listen to the Ad Law Tool Kit Show – a New Podcast from Venable