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Searching for Low Risk? NAD Clarifies Rules for Paid Search

By Amy Mudge & Randy Shaheen on January 21, 2015
Posted in FTC, Internet/Social Media, NAD

SEO letters and a computer mouse

It appears to be search engine marketing month, first the FTC and now the NAD has also weighed in with a case of first impression over use of ad copy in paid search results. Like collecting postcards from our travels, we similarly have memories of NAD lessons in the online travel agency wars, including on…

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