"Natural," "All Natural" and "Sourced from Nature" are claims that we see every day. Products with these claims have come under attack in a tsunami of class action filings filed in California and elsewhere. On December 11, Venable partner Amy Ralph Mudge will present on the panel, "Mother Nature's Perfect Litigation Storm: 'Natural' Claims" for the ABA Section of Antitrust Law, Private Advertising Litigation Committee. Panelists will overview the regulatory landscape for natural claims, examine the current controversies surrounding use of "natural" in advertising of food, dietary supplements, cosmetics and household products, discuss the development of industry consensus standards and the role of self-regulation, and provide some suggestions for marketers considering such claims.
This webinar is free for section members and nonmembers. Please click here for more information.