If you think the Federal Trade Commission (FTC) is the only regulator paying attention to online endorsements and reviews, guess again.
According to a recent FTC press release, 10 of the 60 countries that participate in the International Consumer Protection and Enforcement Network (ICPEN) have taken actions in the year since the Network released the ICPEN Roadmap in June 2016.
The Roadmap is actually a series of three documents intended to help influencers, marketers, and review program administrators understand global compliance obligations and spot potentially problematic issues.
To commemorate the Roadmap’s first birthday, ICPEN published a chart outlining the group’s initiatives and detailing actions taken by consumer protection enforcers around the world that were consistent with the Roadmap’s goals and guidance.
Domestic highlights that made ICPEN’s list include the FTC’s influencer sweep, and passage of the Consumer Review Fairness Act of 2016.