Andrew Price is a co-chair of the Trademark Prosecution and Brand Management Group. A globally recognized IP attorney, Andrew draws on decades of experience at Venable to help clients establish, protect, and profit from their brands worldwide. He manages large portfolios of trademarks, exploits IP opportunities, and controls crisis situations for clients of all sizes—from startups and celebrities to nonprofits and multinational corporations. Andrew focuses on brand strategy, as well as clearing, registering, licensing, enforcing and defending all types of trademarks (e.g., brand names, logos, slogans, and trade dress). He is also a creator of the firm’s WellbrandTM naming solutions service.

It looks like the Vegas Golden Knights will need their own parachute, in the form of a strong trademark attorney, to escape potential brand free-fall. While U.S. government agencies have not always been the most effective in policing trademark rights, it appears the Vegas hockey team is now in their sights.

Earlier this month, the United States Army instituted trademark oppositions against two applications filed by the Las Vegas Golden Knights hockey team. The Army is alleging likelihood of confusion with the brand of its Golden Knights parachute demonstration team, as well as dilution and false suggestion of a connection.

The opposition is the culmination of a dispute that started with the unveiling of the NHL expansion team’s name in November 2016. At that time, the Army indicated it was evaluating the name for potential likelihood of confusion concerns; however, the NHL Golden Knights dived into their first season without changing the name.Continue Reading Vegas Golden Knights Brand in Free-Fall?