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Attention Deficit Disorder

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Speed of Action Claims Not Given Lightning Fast Victory at NAD

By Amy Mudge & Randy Shaheen on January 26, 2015
Posted in Claim Substantiation, NAD, Product Labeling

As our last blog about Attention Deficit Disorder (ADD) claims strove to be focused, we will aim to make this speed of action blog short and sweet.

This has been a popular claim at NAD this year in the over-the-counter (OTC) space. Here, cold medicine giants Pfizer with its Robitussin cold and flu line took…

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