Will the Patriots’ dreams of heading to this year’s Super Bowl® get deflated? What, exactly, will Olympic® gold medalist Ryan Lochte do in Rio? How much madness will March cause? This year will be a big one for sports fans and advertisers alike, with Super Bowl 50 and March Madness® around the corner, followed this summer by the Olympic Games® in Rio de Janeiro, Brazil. With millions of viewers tuning in, these events are the top of the podium when it comes to advertising opportunities. The National Football League (NFL), National Collegiate Athletic Association (NCAA), and International Olympic Committee (IOC) all recognize this, and each organization actively enforces its trademark rights, policing infringing uses of its trademarks and any attempt by marketers to imply false affiliation with these events. Marketers considering running an advertising campaign or promotion that uses any of the trademarks associated with these events without first obtaining the proper permissions should proceed with extreme caution.
Continue Reading When It Comes to the Year’s Biggest Sporting Events, Don’t Fumble Your Ad Campaign