This year’s National Advertising Division’s (NAD) Annual Conference demonstrated that the self-regulatory process remains an active venue for companies interested in challenging competitor advertising claims. Attorneys from Venable’s Advertising and Marketing Group represent both advertisers and challengers at all levels of the NAD process, and this year has been particularly busy with NAD challenges. Read on for this year’s conference highlights and what to expect from NAD.

Industry Trends and Products in NAD Challenges

NAD continued to see a wide array of industries take advantage of the self-regulatory process, with the most prevalent being telecommunications, dietary supplements, cosmetics, household products, food & beverage, and infant products. Companies brought challenges against claims involving product efficacy, superiority, environmental claims, certifications, and more.Continue Reading National Advertising Division 2025 Annual Conference: Highlights and Takeaways