As we begin to wind down for the year (and we hope that holds true for you), we wanted to take a moment to thank each of you for your support and to wish you and your loved ones a joyous holiday season and a terrific 2017.  We know that – in this era of

FIFA, the International Federation Soccer Association which is in charge of awarding lucrative World Cup hosting rights and promoting soccer worldwide, has longstanding sponsorship relationships and contracts with some of the largest global corporations. FIFA is supported by hundreds of millions of sponsorship dollars; however, the organization’s sponsorship relationships are being challenged by recent events, and sponsors are making their displeasure with the organization known. The May 27 indictment of nine top FIFA officials by the U.S. Department of Justice for corruption highlights scandals as one of the major risks facing sponsors. Compounding this most recent scandal is the ongoing controversy around conditions in Qatar, the planned site of the 2022 World Cup, where, reportedly, workers helping to build World Cup facilities are dying as a result of unsafe building conditions. After unsuccessfully attempting to distance himself from the scandals, FIFA President, Sepp Blatter, announced his resignation on June 2.
Continue Reading FIFA Fame to Shame – How Brands Can Protect against Potential Reputational Harm Resulting from Relationships with Scandalized Organizations

Brands reinvent and relaunch themselves all the time.  Sometimes with great success — Esso became Exxon, a brand name chosen because it purportedly meant absolutely nothing in the world’s hundreds of different languages; Volkswagen just ran an ad for its iconic Beetle during last week’s Super Bowl; and Martha Stewart reinvigorated her brand after a