Episode 3 of the Ad Law Tool Kit Show, “Negative Option and Continuity Marketing,” is now available. Listen here, or search for it in your favorite podcast player.

Negative option and continuity offers have been under the microscope lately as the Federal Trade Commission (FTC), state attorneys general, and class action plaintiffs continue to scrutinize them.

In this episode, I talk to Venable partner and my co-host on this podcast, Shahin Rothermel, about how, in order to avoid investigations, marketers must ensure clear, prominent disclosures about offer terms, gain express consent from consumers, simplify cancellation processes, send confirmations and reminders … the list goes on. For companies that employ these marketing tools, what are the keys to avoiding liability?

Venable’s Ad Law Tool Kit Show will help you and your organization identify and avoid potentially problematic advertising practices. Over the course of 12 episodes, we examine the increasingly complex regulatory landscape that governs the promotion of goods and services—from negative option marketing to copyright protection and influencer endorsements.

If you have specific questions after listening to this episode, don’t hesitate to contact me or Shahin to arrange a conversation. And check out more chapters of Venable’s Advertising Law Tool Kit. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

And if you haven’t already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.

Tune in next week for a conversation between Shahin and Venable partners Jonathan Pompan and Ari Rothman about “Lead Generation.”

And join Venable’s Autorenewal Solutions Team (VAST) on March 7 for a webinar about automatic renewal and other subscription programs.