Episode 3 of Venable’s Ad Law Tool Kit Show, Season 2, is now available. Listen to “Drip Pricing” here, or search for it in your favorite podcast player.
In 2023, the Federal Trade Commission identified two junk fees-related practices it wanted to regulate—omitting mandatory charges and fees from advertised prices and misrepresenting the nature and purpose of the charges or fees. States have been active as well. “Junk fees” or “drip pricing” would be replaced by the “Total Price,” which businesses would be required to clearly disclose.
In this episode, Venable partner Ellen Berge and associate Jay Prapaisilp discuss the impact that bans on drip pricing might have on businesses, and what marketers should be paying attention to as total price laws come into effect.
Venable’s Ad Law Tool Kit Show will help you identify potentially problematic advertising and marketing practices, or avoid them altogether. Season 2’s episodes examine such topics as Made in USA claims, litigation trends in privacy laws, and marketing to children.
If you have specific questions after listening to this episode, don’t hesitate to contact me, Ellen, or Jay to arrange a conversation. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
And if you haven’t already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing. And tune in next week for a conversation between Shahin Rothermel and Venable partner Claudia Lewis on “Green Claims.”