Those of you who are students of history will remember that a draft of the FTC’s revised Green Guides came out almost two years ago, October 6, 2010 to be precise. Just prior to their release the FTC provided a preview at the NAD conference in New York. Well is history about to repeat itself?
Green claims
We Will Blog About “Up To” Up To 3 Times
By Amy Mudge & Randy Shaheen on
It seems that we all just can’t get enough of “up to.” Earlier this week the FTC sent letters to 15 window or window glass manufacturers notifying them that the Commission recently settled allegedly misleading “up to” energy savings claims for windows and that a staff review of their website found similar claims that may…
Free The Green Marketing Guides! Green Claims Continue To Dominate Marketplace
By Amy Mudge & Randy Shaheen on
The clock continues to tick on the release of final revised Green Marketing Guides by the FTC. Predicting the timing of such things is invariably almost entirely guesswork but we can’t help but speculate that the prospect of an upcoming close Presidential election and possible turnover at the top of the FTC depending upon how…
Window Replacement Companies Settle Misleading Energy Claims Cases: What is the FTC “Up To?”
By Amy Mudge & Randy Shaheen on
Posted in FTC, Green claims
It may have been a mild winter for most of the U.S. but several window marketers are experiencing the chill of an FTC consent order. The companies in question marketed replacement windows which they alleged offered homeowners considerable energy savings. For example, they advertised significant savings in monthly energy bills along with certain guarantees if…
Lorax Gives Mazda Environmental Seal of Approval: FTC Chair to Ask Congress for Authority to Sue Cartoon Characters?
By Amy Mudge & Randy Shaheen on
Posted in FTC, Green claims
The countdown has begun in our households of six and four til the opening day for Dr. Seuss’ The Lorax. In the meantime the Lorax has been busy spreading the word to help the environment. Mazda recently unveiled a commercial touting its CX-5 as the only car to receive the Truffula Tree Seal of…