Category Archives: Children/Kids

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Who Knew There Would Be Two Teachable Moments in Cookie Ads?

CARU and NAD are sister self-regulatory agencies under the BBB’s ASRC umbrella, NAD aimed at truth in advertising generally and CARU focusing on child-directed ads.  Both NAD and CARU reviewed ads for WhoNu cookies in 2012 and came to different conclusions as to similar ads based on the maturity of the audiences.  It is a … Continue Reading

Upcoming Panel: “COPPA: The Final Word”

On July 1, 2013, sweeping new regulations for marketing to children take effect.  (See details here).  In updating the Children’s Online Privacy Protection Act (COPPA) Rule, the Federal Trade Commission has extended its reach to new businesses and new information.  Even if you were safe in the past, you may not be in this brave … Continue Reading

It’s Beginning to Look a Lot Like… COPPA

Just in time for Christmas, the Federal Trade Commission (“FTC”) has unveiled its long-anticipated update to the Children’s Online Privacy Protection Rule (“COPPA Rule”).  The COPPA Rule, which has been in place since 1999, imposes a variety of privacy requirements on “operators” of websites and online services that are “directed to children” under 13 or … Continue Reading

FTC Blitzes Concussion Prevention Claims

As football season gets under way, the news is filled with stories about the toll concussions suffered by players can take on the brain, and even the Center for Disease Control has offered advice on the subject.  Last month the FTC announced a complaint and settlement with a marketer that promised that its mouthguard could … Continue Reading

FTC to Apps: “We’ve Got a Guide for That”

Mobile apps are off the hook! For those of us a bit older, the world clearly is “Going Mobile.” Just this week, the White House launched its new mobile app, the Pew Research center released a study on Americans’ privacy concerns with apps, Angry Birds marked Freddie Mercury’s birthday by giving him a cameo appearance … Continue Reading

FTC Says If Your Baby Could Read She Would Know That “Your Baby Can Read” Tradename is Misleading

Most parents have seen the commercial –three-year olds reading Harry Potter, one-year olds cruising through books.  If you’re like me, you probably felt a little guilty that you hadn’t availed yourself of the learning miracle promised by “Your Baby Can Read” for your kids.  “Your Baby Can Read!” is a $200 set of DVDs, pop-up … Continue Reading

FTC Modifies COPPA Rule Proposal

The Federal Trade Commission (“FTC”) has released a new set of proposed amendments in its ongoing review of its Children’s Online Privacy Protection Act (“COPPA”) regulations. These amendments would alter key definitions in the COPPA regulations, modifying the FTC’s original proposal from September 2011. If finalized, the FTC’s proposals to date will significantly change who … Continue Reading

Social Game Site Operator Charged With Exposing 32 Million Email Addresses and Passwords And Violating COPPA

Everyone knows that Paper beats Rock when it comes to that renowned dispute resolution technique.  A Privacy Policy, however, will only help you beat FTC allegations if you abide by it. The FTC alleged that social game site operator RockYou allegedly failed to live up to the promises made in its privacy policy exposing 32 … Continue Reading