Sometimes we just like to share things with our readers because they make us laugh. Belly laughs out loud. It has been some time since we shared an ad with you where we had to warn you to shut your door before you watched (last one was probably Dollar Shave or DirectTV) but here you go:
But since we are a law blog and not just a blog of funny things, we should include some lessons here. And so this ad makes us think about learning claims. Programs that purport to help children or adults learn new or better skills have long been an enforcement focus. They may not rise to the priority level of health or weight loss claims but have been on the regulatory radar screen for many years. Back in the 1990s, the FTC brought cases against Zygon’s Learning Machine and Gateway Learning’s Hooked on Phonics with settlements requiring competent and reliable scientific evidence to support claims that a product will teach a particular skill such as reading or learning a foreign language. The Center for Commercial Free Childhood has been very active in suggesting cases to the FTC to review. And while there is no guarantee such complaints result in an investigation, they often will.
Continue Reading What Are We Thinking About? Learning Claims!