Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Want more? Click here to download the entire Tool Kit.

Fee Disclosures

When customers check out, they are used to seeing a list of fees accompanying the primary product or service. Businesses often add these fees for a variety of reasons, and they can go by a variety of names: service fees, convenience fees, or processing fees. While these fees can serve legitimate business purposes, the Federal Trade Commission regulates how these fees are presented to customers for specific industries through targeted rules such as Trade Regulation Rule on Unfair or Deceptive Fees and has broad authority to combat unfair and deceptive pricing acts or practices through Section 5 of the FTC Act.

Continue Reading Inside the Ad Law Tool Kit: Fee Disclosures

Last week, an Eleventh Circuit panel unanimously upheld a federal district court’s summary judgment ruling in favor of the Federal Trade Commission (FTC) concerning advertising and disclosure practices related to a national fuel card program. The decision affirms the FTC’s authority to seek and obtain broad injunctive relief for unfair or deceptive acts and practices, particularly where fee disclosures and consent mechanisms are found to be inadequate.

In its opinion, the three-judge panel rejected a number of arguments challenging the scope of the district court’s relief and confirmed that forward-looking injunctive measures were appropriate given the record before it. The panel affirmed summary judgment on all five counts of the FTC’s complaint against the company and on four of five counts asserted against its chief executive officer.

The ruling may bring to a close more than seven years of litigation, spanning multiple changes in FTC leadership and enforcement priorities, as well as the Supreme Court’s decision in AMG Capital Management, LLC v. FTC, which narrowed the agency’s ability to obtain monetary relief under Section 13(b) of the FTC Act.

Continue Reading FTC Wins Eleventh Circuit Ruling Over Hidden Fees and Deceptive Marketing