Category Archives: NAD

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Under the Influence

As Uncle Ben once said, “With great power comes great responsibility.”  But Peter Parker had to learn the hard way, and marketers and social influencers sometimes need to as well.  Well-known influencers can come from anywhere – some have big screen starts, others are video game superstars, and still others are makeup geeks.  Some even … Continue Reading

Broadening Your Self-Regulatory Options – 2 Sheriffs in Town

The Advertising Self-Regulatory Council operates several self-regulatory programs including CARU, NAD and ERSP.  Traditionally these have been thought of as distinct programs – CARU regulates marketing to children, ERSP regulates companies that market and sell their products electronically while NAD oversees most traditional national advertisers.  While this compartmentalization is largely true, there is some overlap … Continue Reading

NAD/NARB Rule Changes Announced at NAD Law Conference

As we continue to blog from the NAD/CARU Annual Advertising Law Conference, there was big news about significant changes to the NAD challenge and review process, which will be reflected in changes to their existing procedures.  The changes arise from a review of the self-regulatory process and a resulting report done through the ABA Antitrust … Continue Reading

Survey Says: NAD Panel Weighs in on Surveys

In contrast to a general emphasis on new data and new claims at the 2015 NAD conference, NAD staff attorneys, advertising lawyers, and survey experts took the time to weigh in about the emphasis NAD will continue to place on traditional best practices of consumer surveys for claim substantiation or challenge.  Although online surveys programs … Continue Reading

A Conversation about Native Advertising, Editorial Integrity, and Brand Reputation

If there is one takeaway from yesterday’s panel on native advertising, it’s that sponsored content is not going anywhere in the foreseeable future.  Although NAD has talked about it before, the FTC has held a workshop to address it, and of course, we’ve blogged on it, native advertising is still a hot topic.  Native advertising, … Continue Reading

Getting Claim Substantiation Right

More, almost live blogging, from the NAD conference.  During the mid-morning hours yesterday, the conference group focused on strategies to get their claim substantiation right.  The panel of Kat Dunnigan (NAD); Rebecca Bliebaum (Tragon Corporation); Jay Goldring (Boots Retail USA, Inc); Spring C. Potoczak (Novartis Consumer Health, Inc.); and moderated by David Mallen (Loeb & … Continue Reading

The Absolute Best Puffery Panel Ever!

There is one phrase that sums up yesterday’s panel on puffery—puffery is f@#$*&% great.  The panel started with a bang by jumping right into a video advertisement for dollar shave club where CEO and panelist Michael Dubin informed the audience (and the world) that the blades offered by dollar shave club are not good, they … Continue Reading

Humor and a Heartthrob Cannot Save the Day at NAD in False Disparagement Case

In contrast to the Dollar Shave case we wrote about recently, NAD and NARB recently gave us an example of a case they found to be falsely disparaging, notwithstanding the humor and hyperbole throughout. Everyone can agree that the DirecTV Rob Lowe ads (and their new series with Tony Romo) are hilarious. Rob Lowe is in all … Continue Reading

Live From New York, It’s …The NAD Annual Conference

Well, not quite live.  This week we’ll be providing updates from the NAD Annual Conference, which kicked off today in New York.  The keynote address was given by  FTC Commissioner Julie Brill, who reminded the audience that while the advent of the internet age and social media has radically changed how advertisers market their products and … Continue Reading

NAD Finds Something Fishy With Claims That Contradict

In a CRN challenge, NAD recently reviewed claims for Omega XL, an omega-3 fatty acid supplement, sourced from mussels rather than fish. The supplement was backed with lots of science, including product specific testing. So much so that NAD upheld the strong claim that it was “supported by over thirty years of clinical research.” So … Continue Reading

Court Grants Class Cert. in Deceptive Pricing Action Against Clothing Retailer

We all love a good bargain, but sometimes a good deal seems too good to be true.  In 2011, Cynthia Spann went bargain-hunting at a California J.C. Penney, and walked out convinced that she had saved over 30%.  However, she later discovered the products she bought at a “bargain” price had never really been sold … Continue Reading

When Your Brand Name is a Claim—NAD Cleans and Straightens Without Support from Advertiser

There is lore that the beauty industry does not challenge itself sufficiently before NAD, and for this reason NAD brings more monitoring challenges in this area. After the recent decision in a case brought by Unilever, we would not be surprised if we see more competitor challenges in this area. And advertisers on the receiving … Continue Reading

NAD Doesn’t Trim Back Humor with a Razor – Important New Ruling on Puffery

We just read one of our favorite NAD decisions ever. And it just so happened to involve one of our favorite recent ad campaigns. We have blogged before about Dollar Shave Club, as a vehicle to talk about Restore Online Shopper’s Confidence Act (“ROSCA”) and a reminder of the legal issues with negative option plans. … Continue Reading

Distributors Beware: Don’t Get Caught with Your Hand in the Cookie Jar

The reasonable consumer couldn’t possibly believe that every Danish cookie, must, as a matter of law, be made in Denmark.  Yet, a recent NAD decision may suggest that this reasonable consumer is not as cookie-cutter as one might expect. In today’s global economy, it is common for U.S. distributors to sell products manufactured and packaged … Continue Reading

FAQ Series 1: FTC Issues New Guidance on Endorsements and Related Online Disclosures

When preparing to run advertising that includes endorsements, our clients frequently ask whether any “magic words” are necessary and how disclosures should be made on space-constrained forums such as Twitter.  On May 29, 2015, the Federal Trade Commission (“FTC”) staff announced it had addressed some of these questions by updating the FAQs to its Guides … Continue Reading

ESPN’s Fantasy Fulfilled? Network Reportedly Nearing Purchase of Significant Stake in Fantasy Sports Site DraftKings

While March Madness has cooled down, the news around fantasy sports keeps heating up.  We recently wrote about the National Advertising Division (NAD) decision in the dispute between the two leading daily fantasy sports sites, DraftKings and FanDuel.  ESPN is reportedly in talks with DraftKings to invest $250 million in the company.  For years, the … Continue Reading

Fantasy League Competitors Battle on the NAD Court for Decision Over Who Can Claim “Largest US-Based Website”

We love a good March Madness legal blog (see here and here and here)  and NAD gave us some great fodder this month deciding a case between two large daily fantasy sports league websites.   This one wasn’t exactly an upset like so many of the games this year leading to the Sweet 16.   DraftKings claimed … Continue Reading

When “New” Advertising Gets Too Settled In

Few words in the advertiser’s dictionary have the alluring effect of “New.”  It jumps off the shelf (or out of the web browser) at the consumer and hints that something exciting, innovative, and maybe even trendsetting can be discovered just by reading further, learning more, clicking here, or calling now.  That’s why the NAD’s decision … Continue Reading

Do Not Taste the Agony of Defeat with a Flawed Preference Claim

Personally, we knew there were problems with this claim before NAD did. We are big fans of the sweet taste of Fruity Pebbles (along with Cap’n Crunch and Smacks).  When Malt-O-Meal claimed it was the “National Taste WINNER Fruity Dyno-Bites Preferred over Post Fruity Pebbles,” we were, shall we say, dubious. (As an aside, there … Continue Reading

Is It Safe To Use Seals to Promote Your Product? NAD Says Foo to FuHu

Everyone loves an award.  It is one thing when a marketer promotes its own product but to be able to back promises with a seal, a certificate, or other third-party recognition of greatness gives extra confidence to consumers that this is a product they can really trust.  There has been much talk recently about dos … Continue Reading
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